Trends Archives - FoodChain Magazine

How 2024’s trends in personalization and storytelling are redefining brand engagement

Iain — Tue, 30 Apr 2024 10:24:28 +0000

Amber McConnell delves into the future of brand engagement, highlighting how trends in personalization and storytelling are revolutionizing label design and fostering deeper connections between brands and consumers in an ever-evolving marketplace. In today’s marketplace, the line between simply buying a product and investing in what a brand stands for has blurred. This evolution magnifies the…

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Unveiling the Transformative Power of Dry January

sarahrudge — Thu, 08 Feb 2024 10:04:38 +0000

Dry January, a global initiative that has garnered increasing attention, represents a commitment to abstain from alcohol throughout January. This movement, originating as a public health campaign, has evolved into a widespread phenomenon, prompting individuals to reevaluate their relationship with alcohol. Tracing its roots back to Finland’s “Sober January” during World War II…

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Delivering expectations

Iain — Thu, 10 Feb 2022 10:24:32 +0000

The past year has accelerated change and digitalization, crucial for the food and beverage sector’s long-term survival. It’s no surprise that the food delivery industry has increased in consumer popularity and demand. A recent Just Eat Takeaway.com report observed a 79 percent increase in online orders in the first quarter of 2021 – nearly double its predicted growth rate – as the boom in eating…

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